People going into business
including myself have the mistaken notion that only those with enough capital
will succeed in business. On the
contrary, a lot of big businessmen in the Philippines today like John
Gokongwei, Jr. and Henry Sy started very small.
Theirs is a story of having the vision, hard work and grit.
When circumstances leave
you with no choice but to start a business even if you have no cash investment to speak of, it is
better to start small with something that you know. It could be a hobby and try to develop it
from there. If you have a flair for
cooking Bicol food, you can start by selling to your natural market like
friends, relatives and neighbors. These
people would love to see you succeed and they will help you spread the word
about your business. When you are done
selling to your natural market, you can go online. You can create a Facebook fan page for free for
your Bicol food business to reach more people and widen your market. Creating
the fan page doesn’t only help you reach other people but you can also showcase
your products and accept orders. Register
your business also with Multiply and/or Cashsense and for a minimal fee, you’re
on your way to an online business.
It will also help if you work from home. If you can spare a room or small space for
the business in your house, you free yourself from paying rental which you
cannot afford at the moment.
If you don’t have a hobby
that you can turn into a lucrative undertaking, you can surf the internet for “work from home” jobs. Though a “work from home” job is considered a
zero capital business, it could be risky at times. Just be careful with the company you deal
with. Some are legitimate but sadly
there are also some which are not.
Another way to go into a zero capital business is to partner
with a financier. Look for somebody who
would like to earn more than what he’s earning from the bank but doesn’t have
the time and expertise to attend to the business. Since this is your business idea, it would be
best that your business idea deals with what you’re good at and at the same
time where your network is. Your
knowledge about a particular business or industry is the best asset you can
start with. Remember that money is not
the only form of capital. Tapping into
your network using your most powerful capital, relationships with the people in
your network, will pave the way for a smooth switch from employee to
entrepreneur.
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